OVERVIEW
The goal of this project was to create a new or revamped identity for a small, local establishment in Muncie, IN. The small business chosen was Bee Clean Laundromat.
PROBLEM STATEMENT
Bee Clean Laundromat does not have an established and consistent identity, which can lead to confusion and a lack of brand solidity.
BEFORE & AFTER
KEYWORDS & BREAKDOWN
STYLE GUIDE
OTHER ITERATIONS
COLOR LOCKUPS
COLOR COMBINATIONS
